AI deal orchestration for complex B2B sales

Problems Njord solves

• They don't know who you are

  In complex B2B deals, the counterpart needs to know who you are. Your ability to succeed jumps from 4% to 81% simply by making sure key stakeholders understand who you are and what you do.

• They don't understand enough to buy

  What if the 1,400 key stakeholders worldwide knew a light version of what you know? Njord is designed to educate potential customers about your industry — long before selling anything.

• You have a Rainmaker dependency

  The most important deals need a Rainmaker: a star seller, expert, or CEO who can sway a group of stakeholders. It is far more effective to scale the select few superstars than to hire more salespeople.

• The tools are overwhelming

  Fortune 500 deal support takes 14–18 systems plus 2–5 full-time pros — €19k monthly before headcount. Njord gives you that same toolbox at less than 10% of the total cost.

How Njord helps

• Let them know who you are

  Brand recognition moves favorability from 4% to 81%. Njord delivers on recognition, values, culture and insights — not just product, price and promotions.

  • Stakeholder mapping
  • Values-led positioning
  • Insight delivery

• Get more done

  Execute more per hour with automation of key tasks like stakeholder mapping, account research and content production.

  • Automated research
  • Content production
  • Workflow automation

• Laser-focused prioritization

  Data-driven insights from real interactions, media and social signals surface the 20% of actions and accounts that drive 80% of results — plus recommended next actions.

  • Win/loss analysis
  • Engagement scoring
  • Next-best actions

Njord in numbers

Jump in deal favorability with recognition

4% → 81%

Of the cost of an in-house Fortune 500 stack

<10%

Integrated systems in one platform

19

Employee sweet spot we serve best

20–300

Trusted by complex B2B dealmakers

Tromb, Plexigrid, Scania, Euroatlas, Swayable, Umicore, Zuora, B&R

Customer results

• By partnering with Njord, we surpassed last year's sales — all with a smaller team.

  Karin Sjöö Åkerblom — CEO @ Tromb

• Njord helped us engage key decision-makers in key accounts, boosting awareness and accelerating deal closure.

  Scott Fedonchik — VP of Marketing @ Swayable

• Plexigrid's brand awareness skyrocketed with Njord.

  Linda-Maria Wadman — CCO @ Plexigrid

Recent perspectives on complex B2B deals

• Most enterprise deals are lost before the RFP. Bain says 81% of buyers already favor a vendor when the process starts.

  Bain’s 2024 research found that 81% of B2B buyers favor a vendor they already know at the start of the buying process. In complex enterprise deals, that means the real contest often happens before the RFP, before the demo, and before your sales team enters the room. If the buying group does not know you, you may have already lost.

• Your biggest deals are not dying because of your pitch. They are dying because buyers are afraid to decide.

  Most CEOs mistake activity for progress. In complex B2B, deals move only when buyers can answer three internal questions: What are we buying, has this worked somewhere like us, and can we defend the decision if it goes wrong?

• You don't need more salespeople. You need deal orchestration.

  Fortune 500 companies surround their biggest deals with research, content, media, analytics, and executive coordination. Mid-sized challengers often try to win the same deals with a CRM and a few salespeople. That gap explains why so many “sales problems” are really orchestration problems.

• If your enterprise deals keep stalling at sign-off, you need a Red Fiat.

  Most deals inside large accounts do not die because the buyer says no. They die because nobody inside can say yes without escalating. The fix is not a better pitch. It is a smaller, smarter entry deal.

• The SaaS sales playbook that built Silicon Valley is quietly destroying complex B2B deals.

  SDRs, demos, and volume outbound helped build modern software. But in markets with only 50 to 200 real buyers, the same motion can burn the relationships companies need most.