DEAL ORCHESTRATION PLATFORM

ABM Software + ABM Agency. One Integrated System.

Stop managing tools and vendors. Start closing your highest-value accounts. Njord combines the best ABM technology with hands-on execution — one team, one system, one outcome: closed revenue.

This is not traditional ABM. This is the next step in the evolution. This is Deal Orchestration.

Trusted by high-performing dealmakers

Arise Health logoThe Paak logoEphicient logoEphicient logo

Other ABM providers promised you pipeline.All you got was dashboards.

01

Opportunities still stall

Stakeholders go dark. Deals drag on for months. Activity doesn't equal progress.
02

Tools don't connect

Data in one platform, ads in another, sales flying blind. No single source of truth.
03

Agencies deliver decks

They strategize. They advise. But you're still left to execute everything yourself.
04

Rainmakers are stretched

Your best sellers manage everything themselves. No air cover. No orchestration.
The problem isn't that ABM doesn't work.
The problem is that software alone can't close complex deals.
And agencies alone won't run the system for you.
You need both. Integrated. Operated as one.

Deal Orchestration Enablement.
Fully operated.

Unlike any other vendor in the world, we seamlessly integrate extensive media coverage, social selling, and strategic sales execution — all operated for you.
01
PHASE ONE

Stakeholder mapping

We map the stakeholders that influence your deals — inside and outside your target organizations. This creates clarity on exactly who needs influencing to win your top deals.
- 60-150 accounts mapped
- Stakeholders by function & hierarchy
02
PHASE TWO

Hyper-targeted media

We create ads and sponsored posts featuring your dealmakers and positioning. Then we target them directly at the stakeholders we've mapped — across every platform they use.
- 5-15 ads created every 90 days
- Updated to prevent ad fatigue

Our unique capabilities

19 systems. One platform. Less than one salary.
Fortune 500 companies spend more than €19,000/month on tech alone — plus 2-5 full-time specialists to run it. We consolidated everything into one platform and operate it for you at less than 10% of the cost.
Account Research
Stakeholder Mapping
Content Production
Media Buying
Intent Data
Engagement Tracking
19
Systems integrated
€19K+
Typical monthly tech cost
2-5
FTEs typically required
<10%
Your cost with Njord

Stakeholder mapping

Know every player before you engage.
Before any media runs, we map your ecosystem. For 60-150 target accounts, we identify every stakeholder who impacts the deal — inside and outside the organization.

As deals progress, we continuously add new stakeholders. The map grows with your opportunity.

Hyper-targeted media

Reach every stakeholder.
On every platform.
We don't just run LinkedIn ads. We reach stakeholders across every platform they use — coordinated as one system. Our proprietary software layer enables targeting that's impossible through standard interfaces.
01
LinkedIn Targeting
Reach stakeholders directly in their professional feed with sponsored content and ads.

02
Individual Targeting
Target individual stakeholders by name. They see your message on LinkedIn, Facebook, Instagram, YouTube, Google, and News sites.
03
IP Targeting
Target everyone behind a company's IP range. Reach stakeholders you haven't identified yet.
04
Geo Targeting
Target specific locations and buildings, such as an office or conference venue. Be present wherever decisions are discussed.
Platforms
LinkedIn
Facebook
Instagram
YouTube
Google
News and media sites all over the world
See exactly who's seeing you

Deal Orchestration Dashboard

The Deal Orchestration Dashboard (DOD) gives you complete visibility into stakeholder engagement. Reviewed bi-weekly. Tactical decisions made monthly.
ACCOUNT IMPACT
Company-Level Data
Based on stakeholder impressions and engagement, we assign high, medium, or low impact scores. Track progress over time.
STAKEHOLDER ENGAGEMENT
Individual-Level Data
See how many times each stakeholder has viewed your content and whether they've engaged. Know who's paying attention.
WARM OUTREACH
LinkedIn Access
One click to the stakeholder's profile for warm outreach. Engage when they're already aware — not cold.

Four high impact programs

Land deals. Expand deals. Enable partners. Raise funds and prepare exits.

LAND

Turn prospects into active deals

Target 50-200 key accounts and stakeholders. We initiate meaningful dialogues that set the stage for successful engagements — without burning bridges. Build consensus among decision-makers and internal influencers for quicker closures and higher win rates.
  • Engage multiple stakeholders within each account
  • Drive acceptance among key decision-makers
  • Enable outreach that doesn't burn bridges
EXPAND

Scale within existing clients

Unlock untapped potential in your current client base. Target 20-30 existing accounts with 5x, 10x, or even 100x growth potential. Reach new decision-makers and internal influencers to significantly scale your impact.
  • Identify expansion opportunities in current accounts
  • Reach new stakeholders in existing relationships
  • Cross-sell and upsell with precision targeting
Partner Enablement

Get your partners to sell for you

Keep partner commercial teams engaged and advocating for you with hyper-targeted media. Stay top-of-mind for client-facing partner teams while freeing your sales team from time-consuming partner interactions.
  • Keep your brand top-of-mind with partner teams
  • Free your sales team from partner management
  • Turn partners into active advocates
Fundraising and exits

Warm up investors before you pitch

Preparing for a funding round or exit? We build investor awareness so when your proposal arrives, it receives a much warmer reception. Higher funding success rates and smoother M&A processes.
  • Build brand awareness with target investors
  • Warmer reception for investment proposals
  • Smoother due diligence and M&A processes
Request a meeting

The Fortune 500 deal machinery. Less than one salary.

19 systems integrated. Stakeholder maps built. Media running across every platform. All operated for you. If you're handling complexity 5 or 6 deals, let's talk.
DEAL ORCHESTRATION PLATFORM

Close more enterprise deals with ABM that actually runs itself

Your ABM agency builds a playbook and hands it back. Your ABM software sits half-used. Njord gives you the agency, the platform, and the team that runs it all. One partner. Full-stack deal orchestration. Live campaigns in 2 weeks.

Used by the world's leading companies

The Fortune 500 deal machinery. Less than one salary.

19 systems integrated. Stakeholder maps built. Media running across every platform. All operated for you. If you're handling complexity 5 or 6 deals, let's talk.

Your name
Jane Smith
Work email
jane@company.com
Company
Acme Corp
Book Your Free Strategy Call
No commitment. No credit card. We respond within 24 hours. Only 8 strategy call slots open this month.

You have 3 options for ABM.
All 3 are broken.

You sell complex deals. $100K+ contracts. 6-month sales cycles. Multiple decision-makers. You know ABM is the answer. But every path to get there has the same problem.

Hire an ABM agency

Strategy without execution

They hand you a 40-page playbook. Then wave goodbye. You still need to buy the software, hire the team, and run every campaign yourself. That playbook collects dust by week 3.

Buy ABM software

Technology without a team

You sign a $60K annual contract for a dashboard full of intent signals. Six months later, you have run 2 campaigns. Your sales team calls it that tool marketing bought. Adoption sits at 15%.

Do it in-house

Slow and fragmented

You duct-tape 5 tools together. You hire a content person, a paid ads person, and an ops person. Four months and $200K later, your first campaign goes live. Your CFO starts asking questions.

What if one team owned your entire ABM stack?

Strategy, campaigns, technology, content, and optimization. All run by a single team. You focus on closing the deals that land in your pipeline.

01

Know exactly which accounts to pursue

Your sales team stops chasing dead-end accounts. You get a prioritized target list built on intent signals, firmographics, and deal complexity scoring. Every dollar goes toward accounts that can actually close.

Swayable: 7,000-8,000 stakeholders mapped across 200 strategic accounts.
02

Campaigns that run across every channel

Your target accounts see you everywhere. Ads, email sequences, LinkedIn outreach, and direct mail. All coordinated. All hitting the same accounts at the same time. You do not lift a finger.

Lighthouse IP: We see exactly who clicks and how often. It gives us control and trust.
03

See every deal move in real time

One dashboard shows you every target account across every channel. You see which campaigns are generating pipeline and which accounts are heating up. No more guessing where to spend your next dollar.

Tromb: +21% revenue growth with a smaller, more focused sales team.
04

Reporting your CFO will actually believe

Every report connects marketing spend to pipeline and closed revenue. You walk into the board meeting with hard numbers. We spent X, it generated Y in pipeline, Z closed. That simple.

Lighthouse IP: 1M+ hyper-targeted impressions across EU, US, and Asia in 6 months.

Two phases. Every stakeholder covered. Fully operated for you.

This is what runs behind the scenes. Stakeholder mapping feeds the targeting. Targeting creates the awareness. Awareness opens the doors your sales team walks through.

Phase One

Stakeholder mapping

Before a single ad runs, you know every person who influences your deal. The map grows as your opportunities progress.

60-150 accounts mapped with full buying group coverage
Stakeholders organized by function and hierarchy so you see the full decision-making structure
Inside and outside the org. Board members, advisors, gatekeepers, and technical blockers. Everyone who touches the deal.
Phase Two

Hyper-targeted media

Your target stakeholders see your brand across every platform they use. Coordinated as one system. Updated every 90 days to prevent ad fatigue.

LinkedIn Targeting
Reach stakeholders in their professional feed with sponsored content and ads.
Individual Targeting
Target stakeholders by name across LinkedIn, Facebook, Instagram, YouTube, Google, and news sites.
IP Targeting
Reach everyone behind a company's IP range. Find stakeholders you have not identified yet.
Geo Targeting
Target specific offices, buildings, and conference venues. Be present wherever decisions happen.
Platforms
LinkedIn
Meta
Google
YouTube
News & Media

19 systems. One platform.
Less than one salary.

Building this in-house means stitching together 19 tools and hiring a team to run them. Or you can get it all from Njord at a fraction of the cost.

Account Research
Stakeholder Mapping
Content Production
Media Buying
Intent Data
Engagement Tracking
19
Systems integrated into one platform
$19K+
Typical monthly tech cost to DIY
2-5
Full-time people typically required
<10%
Your cost with Njord

What happens when ABM actually works

Three companies. Three industries. All faced the same problem: too many target accounts, too few resources, no system to scale influence. Here is what changed.

+21%
Revenue growth in a 3-4% growth market (Tromb)
8x
More meetings with buying committee members (Lighthouse IP)
8,000
Stakeholders mapped and targeted across 200 accounts (Swayable)
0
Additional headcount required to achieve these results
Tromb
Nordic IT Consulting
+21%
Revenue growth across two consecutive periods
600+
Stakeholders mapped across priority accounts
Smaller team
Achieved with fewer rainmakers, sharper focus
2 years
Consecutive double-digit growth

Njord installed a system that scaled trust, influence, and Rainmaker impact. With fewer sellers focused on top deals.

Lighthouse IP
Global IP Services (EU / US / Asia)
~8x
Meetings with relevant stakeholders
1M+
Hyper-targeted impressions in 6 months
Full buying group
Engagement beyond CEO/CTO level
Real-time
Stakeholder engagement tracking

We went from having no insight to being able to see exactly who clicks and how often. It gives us control and trust.

Head of Go-to-Market, Lighthouse IP
Swayable
US SaaS, Fortune 500 Targets
8,000
Stakeholders mapped across accounts
4,000
Enterprise decision-makers reached
NPS 100
10/10 recommendation from CMO
Weekly
Sales team using prioritization tool

Swayable operates with scalable enterprise visibility without building a large internal marketing organization.

Comparison

The honest comparison most vendors won't show you

You have three paths to ABM. Here is what each one actually delivers. Check the column that matches what your team needs.

Capability
Njord
Agency + Platform + Team.
All operated for you.
ABM Agency
Strategy and playbooks.
You run the rest.
ABM Software
Technology platform.
Your team runs it all.
Time to first campaign
2-4 weeks
8-12 weeks
4-8 weeks (your team)
Account targeting strategy
Campaign execution
Technology platform
Content creation

From first call to live campaigns in 14 days

Here is what the next two weeks look like after you book your strategy call.

1

Day 1: 30-minute strategy call

You tell us about your target accounts, deal sizes, and what you have tried. You walk away with a clear ABM roadmap. Even if you never work with us, that roadmap is yours to keep.

2

Days 2-10: Account strategy and platform setup

Your dedicated team builds the target account list, writes the messaging, selects the channels, and configures the platform. Everything connects to your CRM. You review and approve. That is your only job.

3

Day 14: Campaigns go live

Your target accounts start seeing your brand across ads, email, LinkedIn, and direct mail. Your sales team starts getting warm meetings. You get weekly reports that tie every dollar to pipeline.

Frequently Asked Questions

What size companies does Njord work with?

Njord is built for B2B companies with complex, high-value deals. Our sweet spot is companies with deal sizes above $100K and sales cycles of 3+ months. Think enterprise software, professional services, and industrial technology.

What does the onboarding process look like?

After your initial meeting, your sales and marketing team joins a discovery workshop. Your account strategy gets built, the platform gets configured, and your first campaigns launch. Most clients go live within 2-4 weeks.

What does pricing look like?

Pricing depends on your number of target accounts and channels. Engagements are structured as monthly retainers that include the platform, team, and campaigns. No hidden fees. No long-term lock-in. Book a call and you will get a custom quote that fits your budget.

What does 'less than one salary' actually mean?

Running Fortune 500-level deal support typically requires 14 to 19 software systems at over $17,000 per month, plus 2 to 5 full-time specialists costing $15,000 to $40,000 per month. Njord bundles all the technology and managed services for less than what you would pay a single new hire. That is how we make enterprise-grade deal orchestration accessible to scaling companies.

Do you integrate with our existing CRM?

Yes. Njord connects to Salesforce, HubSpot, and most major CRMs out of the box. Pipeline data flows both ways so your sales team sees everything in the tools they already use.

What if we already have an ABM tool?

Many clients already have ABM software that is underutilized. Njord works alongside your current tools or replaces them entirely. In the discovery call, your current stack gets mapped and you get a clear recommendation for the simplest path forward.

How is Njord different from Demandbase or 6sense?

Demandbase and 6sense are ABM software platforms. They give you the technology. But you still need a team to run campaigns, create content, and optimize performance. Njord gives you the platform and the team. You get full-service ABM without hiring a separate agency.

Your competitors are already running ABM. Are you?

Book a free 30-minute strategy call. You will walk away with a custom ABM roadmap for your target accounts. Even if you never hire us, the roadmap is yours.

Your name
Jane Smith
Work email
jane@company.com
Company
Acme Corp
Book Your Free Strategy Call
No commitment. No credit card. We respond within 24 hours. Only 8 strategy call slots open this month.